Online Document Sharing (Social Publishing)
If your aim is to attract more attention to your website, document sharing websites are an excellent way to get your message onto the web, give value to visitors and encourage potential visitors to come to your site. This section explains what the document sharing sites are and what they offer.
Document Sharing Sites
Document sharing sites are usually sites where you can upload text documents, presentations, PDF files and some allow for audio turning your presentation into a webinar. Under each uploaded document is the opportunity to add a comment, post on Twitter, add to your blog, share on Facebook.
This type of social media is a great way to find case studies, books, business propaganda, anything that is usually in a hard copy. Just scan it and upload it. These sites are very popular with authors as they can sell their books for download. Scribd, one of the biggest social publishing sites has been called “The YouTube for Documents” with millions of visitors each month.
Document Sharing Sites for Business
The ability to scan and upload promotional material that is usually handed out to customers and the ability to include promotional slide shows with audio is a great bonus for many businesses. As businesses will already have this content it means the only costs would be the transformation to digital copy.
Presentations can also be used in other social media formats such as Podcasts both video and audio at no additional cost. This is a great use of current resources which are very useful to increase visibility and brand for small businesses on a low budget. These sites also offer features to help business, see Scribd have a branded reader and Slideshare offer lead generation and targeted ad tool.
Copyright Issues
Once a business has proof read and has prepared a professional webcopy, copyright restrictions need to be checked before posting on the Internet. A business has to be aware of Copyright laws and the use of any information design or diagrams that may not be their property.
Forms Of Social Media
Each form of Social Media listed below has a link explaining the method of use and how people, bloggers, and Small Business can use these technologies.
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